Section 3. Introduction
There are lots of things you can do to your page to increase it's visibility to potential customers and get it appearing higher in the searches.
Facebook works a bit like Google and is full of what is called SEO (Search Engine Optimisation), what this means is you have to make sure all the right bits are filled in, in the right places with the right words so that Facebook puts your page in front of potential new customers.
It's simpler than it sounds, so don't worry lets just get started as this is where the magic happens!