Course Introduction - How to Create and Manage Successful Facebook Business Pages
Section 1. Setting up a Facebook Business Page from scratch
Section 2. Navigating the settings
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Section 2. Introduction (4:23)
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2.1 Changing your pages template and layout (tabs) to suit your business (7:23)
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2.2 Page roles - how to add people as admins to your page (6:17)
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2.3 General settings for your page (12:45)
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2.4 How to view your page management history (3:10)
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2.5 Notifications - what they are and how to edit them (5:14)
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2.6 Adding and editing buttons (4:14)
Section 3. Setting your page up so it ranks higher in the searches
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Section 3. Introduction (3:44)
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3.1 The importance of the "About" section (8:11)
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3.2 Changing categories, opening hours and price range (7:46)
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3.3 Completing further details about your business (6:54)
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3.4 Adding services you offer to your page (6:53)
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3.5 Adding a shop to your page (10:55)
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3.6 Editing the look of your shop (10:41)
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3.8 Tagging products in your posts (6:58)
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3.9 Adding your events to your Facebook page (11:38)
Section 4. Posting content that works
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Section 4. Introduction
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4.1 Structuring your posts to create a high reach (8:15)
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4.2 Creating captivating images and videos (16:46)
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4.3 Tagging people and pages (6:52)
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4.4 Scheduling posts (11:56)
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4.5 Content ideas (12:12)
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4.6 Live video - what it is and how to do it (12:17)
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4.7 Connect your Instagram account (2:34)
Section 5. Engaging with your audience to increase your page likes
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Section 5. Introduction (5:13)
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5.1 The importance of liking and responding to comments (6:13)
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5.2 Inviting people to like your page (3:37)
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5.3 Seeing who likes your page and how to ban people (6:33)
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5.4 Engaging on other business pages (8:02)
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5.5 Facebook groups and how to use them (5:35)
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5.6 Hashtags and how to use them (5:18)
Section 6. Monitoring and measuring success
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Section 6. Monitoring and measuring success (4:24)
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6.1 An overview of insights and what they mean (4:42)
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6.2 Comparing how well your posts are performing (6:40)
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6.3 A look into data for individual posts (3:48)
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6.4 Assessing your page likes and followers over time (5:06)
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6.5 Determining the demographics of your fans (5:18)
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6.6 Data available for events you publish on Facebook (3:01)
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6.7 The importance of reviews and how they can be used (8:28)
