Section 4. Introduction | Social Media Executive

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Creating & Managing Successful Facebook Business Pages

Course Introduction - How to Create and Manage Successful Facebook Business Pages

Here's what we'll be covering in the course (5:20)
Re-recording schedule for the new Facebook layout

Section 1. Setting up a Facebook Business Page from scratch

Section 1. Introduction (2:49)
1.1 Creating a Facebook business page (11:40)
1.2 Adding a username and inviting friends to like your page (8:06)
1.3 Adding company details and you as a team member (7:36)
1.4 Navigating your page (10:16)
1.5 How to write a post (13:27)

Section 2. Navigating the settings

Section 2. Introduction (4:23)
2.1 Changing your pages template and layout (tabs) to suit your business (7:23)
2.2 Page roles - how to add people as admins to your page (6:17)
2.3 General settings for your page (12:45)
2.4 How to view your page management history (3:10)
2.5 Notifications - what they are and how to edit them (5:14)
2.6 Adding and editing buttons (4:14)

Section 3. Setting your page up so it ranks higher in the searches

Section 3. Introduction (3:44)
3.1 The importance of the "About" section (8:11)
3.2 Changing categories, opening hours and price range (7:46)
3.3 Completing further details about your business (6:54)
3.4 Adding services you offer to your page (6:53)
3.5 Adding a shop to your page (10:55)
3.6 Editing the look of your shop (10:41)
3.8 Tagging products in your posts (6:58)
3.9 Adding your events to your Facebook page (11:38)

Section 4. Posting content that works

Section 4. Introduction
4.1 Structuring your posts to create a high reach (8:15)
4.2 Creating captivating images and videos (16:46)
4.3 Tagging people and pages (6:52)
4.4 Scheduling posts (11:56)
4.5 Content ideas (12:12)
4.6 Live video - what it is and how to do it (12:17)
4.7 Connect your Instagram account (2:34)

Section 5. Engaging with your audience to increase your page likes

Section 5. Introduction (5:13)
5.1 The importance of liking and responding to comments (6:13)
5.2 Inviting people to like your page (3:37)
5.3 Seeing who likes your page and how to ban people (6:33)
5.4 Engaging on other business pages (8:02)
5.5 Facebook groups and how to use them (5:35)
5.6 Hashtags and how to use them (5:18)

Section 6. Monitoring and measuring success

Section 6. Monitoring and measuring success (4:24)
6.1 An overview of insights and what they mean (4:42)
6.2 Comparing how well your posts are performing (6:40)
6.3 A look into data for individual posts (3:48)
6.4 Assessing your page likes and followers over time (5:06)
6.5 Determining the demographics of your fans (5:18)
6.6 Data available for events you publish on Facebook (3:01)
6.7 The importance of reviews and how they can be used (8:28)

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Section 4. Introduction

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